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Effective change starts from within. That is why KBC’s IT department asked us to initiate new ways of thinking about working in the digital age.
Our challenge: to help KBC people grow into the digital-savvy workforce of tomorrow. Our answer: to shift the perception of the bank’s IT department from ‘helpdesk’ to ‘digital advocate’.
Together with the department, we developed a roadmap to install a culture of self-reliance and willingness to learn at KBC with regard to working and banking in the digital age. This vision, translated into a new role and perception for the IT team, became a driver for change throughout the organization. The department that used to be seen as a helpdesk now became a group of instigators and ambassadors for the KBC of tomorrow.
After implementation, the project was awarded on a European level as an example of how communication can effectively support and streamline the change management process.
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