Pimento

Spice up your groups

Chirojeugd Vlaanderen is the biggest youth movement in Flanders. For one their daughter organizations, we guided a rebranding process with ample room for the commitment and input of their own team.

The aim was to make the complex matter of youth education accessible to a broader spectrum of potential clients without over-commercializing.

Our branding exercise gave this relatively small unit a very own face within a much larger organization, without compromising the internal balance between divisions and brands.

“Marrow managed to push us outside our comfort zone and challenged the consensus culture that sometimes tends to slow down much needed change in ‘softer’ organizations like ours. The new brand and communication concept empower us to actively promote our strengths without abandoning our philanthropic goals.”

Freek Onzia,
director