For generations, the Heylen family has been selecting the very best manufacturers of bricks and roof tiles from countries all over Europe in order to introduce their most qualitative and aesthetic products on the Benelux market.

The Marrow team helped Heylen Ceramics to translate their deeply rooted passion for ceramic building materials into a new and inspiring brand story. As a result, Heylen Ceramics was able to present itself in an entirely new way on the yearly Batibouw fair.

An intense collaboration over the past few months resulted in the creation of a new brand name, tag line and identity, a new corporate brochure and website and – of course – a new design and build-up of the Heylen trade exhibition stand.